Start Your Morning With Something Cheesey At Hardee’s

The new “Made from Scracth Cheddar Biscuit” at Hardee’s is going to attract (and repel) fans with a campy commercial like this:

Agency: David&Goliath

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.