Starcom Has The Star Power

macy's.jpg
From Lewis Lazare:

Macy’s department store chain, a division of Federated Department Stores, has completed a national media-buying agency review and named Starcom USA/Chicago, as the retailer’s first national planning and buying agency, effective immediately. Starcom’s assignment includes more than $200 million a year in media planning and buying for Macy’s television, radio, print, out-of-home and Internet advertising in the United States. Starcom won out over other finalists, including Initiative and MPG. The addition of Starcom means two Chicago agencies are now at the center of Macy’s national marketing initiative set to begin in earnest in September. JWT/Chicago is developing the launch national ad campaign next fall that coincides with the folding of the Marshall Field’s chain into Macy’s.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.