Starbucks Defies Laws Of Physics To Sell More Coffee

AdPulpian, Thomas Hawk, point us to this experiential marketing stunt by Starbucks in San Francisco.

“Today as I was crossing the Embarcadero I noticed that this gentleman had left his coffee on the roof of his car. Midway through the cross walk I turned and pointed at him and he just waved at me. I ran back to the other side of the crosswalk and approached his window as he wasn’t getting what I was pointing at. When I got close enough to speak to him I told him that his coffee was on his roof. He looked at me and said, “I know, Happy Holiday’s from Starbucks!” At first I didn’t get it, it didn’t sink in, so I told him again, your coffee it’s on your roof and again he looked me square in they eye and said, “yes, yes, I know, Happy Holidays from Starbucks.” It was at this point that I realized that the coffee cup was permanently affixed to his roof and that he was an advertisment in disguise. “

About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.


  1. I’ll give all my Christmas presents to anyone who can find a stunt that actually communicates something meaningful about the brand, that is consistent with the brand strategy and adds some value.
    That’s assuming they have a strategy, big assumption 😉

  2. Ha!
    Sadly, those went out the door with the dotcom era.

  3. Carl LaFong says:

    Is it just me, or does the guy behind the wheel bear a frightening resemblance to the hardest working man in show business, Sir James Brown?

  4. This wonderful stunt was first delivered by a kickass little (or maybe not so little) boutique up in Seattle called creature. Check it out at Go to the work and check the viral video (which, i think, is titled the red cup).