Starburst Is Solid, Yet Juicy

LatinWorks in Austin, TX, has crafted some strangely charming spots for Starburst.

I like the ads because they’re based on a product attribute. Fundamentals, for the win.

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • Despiteeverything

    I think you meant Starburst in the headline, not Starbucks. No?

    • http://adpulp.com David Burn

      Ha! Thanks for the catch.

      • Despiteeverything

        Sure, love your blog. Btw