Staples Not Clicking With Sinclair Broadcast Group

from The Boston Globe: Beginning Monday, office-supply superstore Staples Inc. will not be running ads on Sinclair Broadcast Group Inc.’s ”The Point,” a nightly news commentary spot that has been criticized by left-leaning advocacy groups as conservative propaganda.
Framingham-based Staples declined to pinpoint a particular reason for pulling its ads from the show, other than to say it routinely considers factors such as ratings, demographics, customer concerns, and marketing strategy in deciding whether to continue to advertise on a television program.
Staples_TV.jpg
frame from a current Staples TV spot
Company spokesman Paul Capelli denied that the move was politically motivated.
”We’re an apolitical company,” Capelli said. ”Our decision was misrepresented as being politically motivated. We advertise with a variety of media outlets, and we don’t necessarily share the same views.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.