Stan Richards Pulls A Hal Riney


According to Ad Age, the new Dodge Ram commercial is the first from Richards Group, Dallas, and the voice-over sounds suspiciously like agency founder Stan Richards. The trade mag also points out that the spot will run 190 times this evening alone in prime time across the major TV networks, particularly the World Series on Fox.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.