According to Ad Age, the new Dodge Ram commercial is the first from Richards Group, Dallas, and the voice-over sounds suspiciously like agency founder Stan Richards. The trade mag also points out that the spot will run 190 times this evening alone in prime time across the major TV networks, particularly the World Series on Fox.
Stan Richards Pulls A Hal Riney
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.