St. Luke’s Wants To Be Something You Believe In

BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks.
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In addition to the outdoor, BVK also created these TV spots for St. Luke’s:

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.