St. Luke’s Wants To Be Something You Believe In

BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks.
In addition to the outdoor, BVK also created these TV spots for St. Luke’s:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.