Hugh MacLeod: One thing you notice when you start attending the blog conferences and hanging around the more well-known and respected bloggers on the planet: None of them seem to take it very seriously. They just get on with it. If what they do works for them, it’s because it all comes naturally.
But maybe Big Media doesn’t want it to all come naturally- maybe they want it to all come artificially. Maybe that’s why it’s so utterly dominated by celebrities, advertising and wannabes.
Maybe Big Media is all about being fake and getting away with it.
