Sprint Speeds Towards Its Own Demise

I know the good ad men and ad women of California Street like to invite immense challenges. It’s a way to stay fresh and test one’s mettle.
The Sprint account presents such a challenge.
According to Ad Age, Sprint Nextel continued to bleed customers (340,000) in the most recent quarter, leading to the resignation today of Gary Forsee as chairman and president-CEO.
After winning the $1.2 billion account earlier this year, Goodby introduced the concept of “Sprint speed” with its “Sprint ahead” campaign. But is this campaign swift enough to help rescue a vessel in distress?
Advertising can only do so much.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.


  1. I think Sprint needs a serious overhaul. Anyone heard anything else on the rumors floating around last week about a possible deal between Sprint and Verizon? I know it seems like a big stretch, but Sprint needs to do something in my opinion. And according to research from NewsVisual they do have shared corporate ties that could be the starting point for negotiations http://www.newsvisual.com/newsvisual/2007/10/sprint-and-veri.html . Anyone heard anything more on this?

  2. “It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.”