I know the good ad men and ad women of California Street like to invite immense challenges. It’s a way to stay fresh and test one’s mettle.
The Sprint account presents such a challenge.
According to Ad Age, Sprint Nextel continued to bleed customers (340,000) in the most recent quarter, leading to the resignation today of Gary Forsee as chairman and president-CEO.
After winning the $1.2 billion account earlier this year, Goodby introduced the concept of “Sprint speed” with its “Sprint ahead” campaign. But is this campaign swift enough to help rescue a vessel in distress?
Advertising can only do so much.
