Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads.
Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on Facebook, Twitter, MySpace, Flickr, Linkedin, wherever. So it spreads!
James_Begg_Timbers.jpg
Image of Timbers fan, James Begg from his FB page
Previously on AdPulp: Spotlight On NW Creative: Timbers Out-of-Home

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.