Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads.
Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on Facebook, Twitter, MySpace, Flickr, Linkedin, wherever. So it spreads!
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Image of Timbers fan, James Begg from his FB page
Previously on AdPulp: Spotlight On NW Creative: Timbers Out-of-Home

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.