Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads.
Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on Facebook, Twitter, MySpace, Flickr, Linkedin, wherever. So it spreads!
Image of Timbers fan, James Begg from his FB page
Previously on AdPulp: Spotlight On NW Creative: Timbers Out-of-Home

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.