Spotlight On NW Creative: Solar World Asks People To “Shine Baby Shine”

It’s been a while since I’ve featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector.
So, let’s have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the nation’s largest panel manufacturer. Shall we?



According to the brand’s Facebook page, voting in the contest ended at noon today.
I think a contest like this is fun for the brand’s best fans, but I question the impact for the brand on those who might not know Solar World. In other words, when you’re a new brand or a brand who doesn’t invest in big media buys, do you want a consumer generated video to make a first impression on a prospective buyer? Maybe.
For comparison’s sake, here are two Solar World commercials:

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.