Spotlight On NW Creative: Oregon Lottery Readies Its Christmas Pitches

Borders Perrin Norrander is out with new TV and a microsite to support Oregon Lottery during the holiday season.

During Thanksgiving weekend BPN will make use of a pop-up window in the old Saks Fifth Avenue building in downtown Portland. Passers by can peek inside and see costumed characters doing silly things, like elves pillow-fighting. OR Lottery will also be giving away do-it-yourself Santa beards.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.