Spotlight On NW Creative: Oregon Lottery Readies Its Christmas Pitches

Borders Perrin Norrander is out with new TV and a microsite to support Oregon Lottery during the holiday season.

During Thanksgiving weekend BPN will make use of a pop-up window in the old Saks Fifth Avenue building in downtown Portland. Passers by can peek inside and see costumed characters doing silly things, like elves pillow-fighting. OR Lottery will also be giving away do-it-yourself Santa beards.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.