Spotlight On NW Creative: Oregon Lottery Readies Its Christmas Pitches

Borders Perrin Norrander is out with new TV and a microsite to support Oregon Lottery during the holiday season.

During Thanksgiving weekend BPN will make use of a pop-up window in the old Saks Fifth Avenue building in downtown Portland. Passers by can peek inside and see costumed characters doing silly things, like elves pillow-fighting. OR Lottery will also be giving away do-it-yourself Santa beards.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.