Spotlight On NW Creative: Ducks Reveal Their New “Deep In The Woods” Basketball Court

University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January.
Last week the Ducks unveiled the arena’s basketball court–Kilkenny Court–that’s more artistic than a typical hardwood court.
“We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a highly unique and visible basketball floor design,” according to Tinker Hatfield, vice president for design and special projects for Nike. “It’s inspired by our beautiful tree-covered region and the UO 1939 NCAA Championship basketball team nicknamed the ‘Tall Firs.'”
The floor is made from 6,944 square feet of Northern Hard Maple from an FSC Certified Forest in Michigan. Wood used for the floor was donated by Gonyea Family/Timber Products Co., of Eugene/Springfield.
The new arena, designed by TVA Architects of Portland and Ellerbe Becket of Kansas City, is named for chief donor Phil Knight’s son, who died at the age of 34 in a scuba diving accident.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.