Spotlight on NW Creative: Washington State Lottery


Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games.
Agency: Cole & Weber United, Seattle.
Directed by PES.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.skypulsemedia.com Howie

    NY State offers both Megamillions and Powerball now also from that same date on. Love the spot though!

  • lotteryguy

    Indeed, all states with lotteries now have access to both games. Best intro spot I’ve yet seen. Congrats to all involved.