Spotlight on NW Creative: Washington State Lottery

Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games.
Agency: Cole & Weber United, Seattle.
Directed by PES.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. NY State offers both Megamillions and Powerball now also from that same date on. Love the spot though!

  2. lotteryguy says:

    Indeed, all states with lotteries now have access to both games. Best intro spot I’ve yet seen. Congrats to all involved.