Spotlight on NW Creative: Washington State Lottery


Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games.
Agency: Cole & Weber United, Seattle.
Directed by PES.

About David Burn

Comments

  1. NY State offers both Megamillions and Powerball now also from that same date on. Love the spot though!

  2. lotteryguy says:

    Indeed, all states with lotteries now have access to both games. Best intro spot I’ve yet seen. Congrats to all involved.