Spotlight on NW Creative: Montana Lottery

Citrus, with offices in Bend and Portland, introduces this new animated spot for Montana Lottery’s twice-daily game called 10 Spot.

The new spot is likely to be effective, but one of the things it might be effective at is making the lottery seems like child’s play.
Vicevertising is typically burdened by industry regulations, but I don’t think these self-imposed restrictions have come to state-sanctioned gambling yet.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.