Spotlight on NW Creative: Montana Lottery

Citrus, with offices in Bend and Portland, introduces this new animated spot for Montana Lottery’s twice-daily game called 10 Spot.

The new spot is likely to be effective, but one of the things it might be effective at is making the lottery seems like child’s play.
Vicevertising is typically burdened by industry regulations, but I don’t think these self-imposed restrictions have come to state-sanctioned gambling yet.

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About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.