Spotlight on NW Creative: Sustainable Business Oregon

Sustainable Business Oregon is a new title from Portland Business Journal. The pub has been up and running since the start of the year.
Upon my first visit to their site, I took note of the nice design, a mix of local and national news, and this Sponsored Tweet Ad Unit from Portland agency Grady Britton.
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I’m not sure how often this ad unit is updated, but I like the idea of keeping things fresh by updating the content inside an online ad unit. It’s a way for the advertiser–in this case Grady Britton–to add utility. The fact that they want to do so speaks volumes about the agency without one word of chest-beating copy.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.