Spotlight On NW Creative: Pop Up Retail In The Pearl

Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland’s trendy Pearl District.
Popup_Pearl.jpg
According to The Oregonian, Bryce Morrow, Solestruck’s director of operations, saw unexpected opportunity in Portland’s retail vacancies, now at 8 percent.
“We wouldn’t have done this type of thing two years ago,” he said. “In another two to five years, I don’t think this opportunity would be here again.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.