Spotlight On NW Creative: Pop Up Retail In The Pearl

Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland’s trendy Pearl District.
According to The Oregonian, Bryce Morrow, Solestruck’s director of operations, saw unexpected opportunity in Portland’s retail vacancies, now at 8 percent.
“We wouldn’t have done this type of thing two years ago,” he said. “In another two to five years, I don’t think this opportunity would be here again.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.