Spotlight On NW Creative: Danner Boots

Danner is a Portland-based boot company that’s been in business since 1932.
The company invested in a series of industrial films to advance their “Crafting Higher Standards” campaign.
The short films were shot by Tadd Meyers on a 5d MkII on location at Danner’s factory, sweetened by Digital One and edited by Transparent Studios.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.