Spotlight On NW Creative: Olio United

Portland is home to lots of eco-enterprises, including several notable companies in the fashion realm like Olio United.
Olio United’s mission is to carry products that are aesthetically inspiring and beneficial to people’s lives, from the maker of the product to the consumer. When Olio needed some messaging that would boldly tell the story of their store, they turned to Aaron James and Math Dept. for a poster campaign.
James says, “‘Green’ and ‘eco-friendly’ have become so over used, those words just blend into advertising. They no longer provide a useful distinction. Olio United’s lines are all curated to make a real difference. Very few boutiques offer this kind of policing on the lines they carry.”
You can see other posters in the campaign on Flickr.
Designer: Aaron James
Photographer: Anthony Georgis
Copywriters: Aaron James, Jason Kreher

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.