Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council.
“Adventures in Living,” features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the family’s Twitter feed, they’re spending the today (day seven of their trip) jetboating in Hell’s Canyon.
Five million people from Washington state visit Idaho each year.
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