Spotlight on NW Creative: The Roseys

Portland Ad Fed’s Rosey Awards has a brand spankin’ new Web site for 2009’s show and call for entries. One look and you’ll see the emphasis is on spankin’.
fuck_goodby.jpg
Instead of tapping into the natural desire for Portland creatives to compete against one another, the team at Ant Hill Marketing decided to take the campaign another way. They took it where an 8th grader might, but it works.
In what might be best described as a Wheel of Shame, visitors to the site learn that various cities known as domestic ad meccas, are in fact something else. For instance:

  • Seattle: Fast Company’s 2009 Most Creative City – How Depressing Is That?
  • San Francisco: Goodby This. Goodby That. – Fuck Goodby.
  • Los Angeles: Advertising Is About Talking to People in a Real Voice – Tough To Do After Botox

There’s more at RoseyAwards.com.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Siobhan

    It is interesting to see how Portland is swallowing this over-exaggerated bravado in the twittersphere. I think that Portland is often over-looked. Is it because we are too modest?
    The creativity in Portland abounds, and you have to be here to see that it seeps not only from the ad/creative class, but even other industries have taken to creativity and design (tech, culinary, etc).
    I love Portland, even if we are too nice :)

  • http://dulyawarded.com Duly Awarded

    Wondering if W+K typically enters this competition.