Spotlight on NW Creative: W+K Radio on Lack of Diversity In Advertising

W+K Radio rebroadcast Dan Wieden’s speech on diversity to the 4As this morning at 9:30 am PST.
Adweek covered the talk, but it’s much better to hear it from the man himself.
DJ Safi followed the rebroadcast by hosting a live discussion with Cheeraz Gorman on race in advertising. Gorman is a graduate of of Miami Ad School and WK12.5 and a former employee of Burrell Communications in Chicago, a prominent African American agency.
Recounting her experience in Miami, she says, “I was often the only black person in the school.” She told Pippa Seichrist, the President of the school (who claimed to be concerned about the problem), “You don’t recruit, you don’t go into places where brown talent and black talent exist.”
Gorman suggests white people examine their privilege and confront the way they have been socialized and admit they don’t know much about black culture. “Listening to rap is not a pass,” she says.
“I love getting the angry black woman title. God forbid, I have an opinion,” Gorman adds.
[UPDATE] Wieden’s speech is now available as a podcast.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. There is something about dan that I like. It is probably why I still read ad blogs even though I do not want to work in the business.
    You know, it was what he said in a video long ago about his wife and folding diapers .folding diapers and advertising: there has got to be something in that.
    Funny thing yesterday the only thing I had on me when I needed a towel was an 28 year old (clean) diaper in the trunk.
    The man knows keen observation. That makes him someone whose advice i heed on my list. And my list is short. Only three or four people on it.