Spotlight on NW Creative: Immersive Media

Immersive Media, with offices in Calgary and Portland, recently teamed with Saatchi & Saatchi on behlaf of Armani Jeans.
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With IMC’s Immersive Video, Saatchi & Saatchi created an interactive web experience that moves users through a dynamic 3D space. The idea is to let each user explore and determine their individual viewing adventure, which changes from one visit to the next.
The video, shot with Immersive’s 11 patented Dodeca 2360 high-res camera lenses, streams simultaneously, capturing an almost complete 360-degree view to create the spherical video.
According to Media In Canada, other brands using Immersive’s technology as part of their interactive campaigns include Mercedes, Adidas, NBC Sports and Mini Cooper.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.