Spotlight On NW Creative: 100th Mariners Commercials

Major League Baseball’s Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado.
According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic who left the room quiet and crickets chirping.
Humor was the goal from the very beginning.
“Yeah, and someday we’ll do a funny one,” deadpanned Jim Copacino.
[via Adfreak]

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