Spotlight On NW Creative: 100th Mariners Commercials

Major League Baseball’s Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado.
According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic who left the room quiet and crickets chirping.
Humor was the goal from the very beginning.
“Yeah, and someday we’ll do a funny one,” deadpanned Jim Copacino.
[via Adfreak]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.