Spotlight On NW Creative: “Raven.us” Is Calling

Last night on LinkedIn I happened to see that Wieden + Kennedy is looking for an Interactive Strategist. Now, I know why.
Raven_iPhone.jpg
According to Rick Turoczy of Silicon Florist, James Keller has left W+K to join Raven Zachary, the renowned iPhone application developer, in a new venture, as yet unnamed.

“Since the Obama app, I’ve encountered some amazing brands and amazing opportunities,” said Raven. “And they were affecting my ability to remain an independent advisor in the iPhone community. It became very clear to me that there was the opportunity to build an iPhone agency.”
Enter James “@semaphoria” Keller, a wizard at Interaction Design, Information Architecture, and User Experience with a rich agency history.
“I love technology and how companies communicate with their community,” said James. “Getting to really dig deep and find a place for that within such a new–and gorgeous–platform is really a dream come true. It’s a once-in-a-lifetime, follow-your-heart pursuit.”

Once upon a time, someone might have said those words about working at W+K.
My one question for Raven and James is this: don’t brands want to develop a “mobile” app, as opposed to an iPhone app?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Here’s an earlier post from Oct. that adds a bit more background.