Spotlight on NW Creative: What Draplin Says

On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent.

To help get the word out, AIGA made a few videos featuring well known Portland designers. Here’s one from my friend Aaron Draplin:

Draplin’s advice reminds me of the time in 1995 when my first real ad campaign (for the Urban League of Portland) hit. I was impressed by the fact that it was real, and that I could see that realness in the pages of The Oregonian and on city buses, etc. But real isn’t as good as great. It can be a hard lesson for aspiring creatives to learn.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.