Spotlight on NW Creative: What Draplin Says

On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent.

To help get the word out, AIGA made a few videos featuring well known Portland designers. Here’s one from my friend Aaron Draplin:

Draplin’s advice reminds me of the time in 1995 when my first real ad campaign (for the Urban League of Portland) hit. I was impressed by the fact that it was real, and that I could see that realness in the pages of The Oregonian and on city buses, etc. But real isn’t as good as great. It can be a hard lesson for aspiring creatives to learn.


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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.