Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays.
I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; yet, the economy in this state needs help. Therefore, the stories must be told.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
Connect