Spotlight On NW Creative: Travel Oregon In :15

Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays.

I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; yet, the economy in this state needs help. Therefore, the stories must be told.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.