Spotlight On NW Creative: Periscopic

Portland-based Periscopic is a socially conscious information visualization firm, and a featured winner in this year’s CA Interactive Annual for their work on VoteEasy, a project by the nonpartisan group, Project Vote Smart.

Utilizing thousands of hours of research and a vast collection of data, this voter education tool allows the general public to quickly and easily see how closely political candidates align with their views on twelve key issues. The navigation does not offer set paths throughout the content; instead it’s based on the information needs of the visitor. Much like a choose-your-own-adventure book, visitors can choose a path based on state, zip code, district and candidate details such as campaign financing and voting records.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.