Spotlight On NW Creative: Copacino Hits Best In Show At Seattle ADDYs With Mariners Campaign

I’ve been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city’s ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it’s so community-focused and an important business event. In Atlanta, everyone socializes and no one pays attention to the work on display.

Here in Seattle, my first ADDY show here was marked by a nice turnout, quite a number of different shops winning awards, an open bar, and no nametags (I’m a wallflower, and being new here I only know people by their Twitter handle.)

And being new here, I was genuinely unfamiliar with the quirky Seattle Mariners campaign that won Best In Show. Made by Copacino + Fujikado, it’s centered around a Mariners player. Uh, make that someone who looks like a Mariners player. And a campaign that took on a life of its own:

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.