Sports Heroes Are The Embodiment of Story

According to Creative Social, 180/Amsterdam and 180′s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign.

Fans can pick up a graphic novel in store and an i-Phone app is on the way.
To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.