Sports Heroes Are The Embodiment of Story

According to Creative Social, 180/Amsterdam and 180’s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign.

Fans can pick up a graphic novel in store and an i-Phone app is on the way.
To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.