Sports Leagues Find Paying Viewers On YouTube

People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH:

Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies?

According to Time, people who want to view their sport on their schedule are increasingly paying to watch games on YouTube. Willow TV–a cable channel focused on cricket–has a live-streaming package hosted on YouTube that costs $14.99 per month. And YouTube is brokering deals with leagues as varied as PGA Golf Academy and the Badminton World Federation.

YouTube’s user base, now more than 1 billion strong, is massive and global in reach — and not all its users can be reached on television. According to Nielsen data from March, YouTube reached more Americans between the ages of 18 and 34 than any cable channel, including ESPN.

Previously on AdPulp: What Happens When You Cross Schoolhouse Rock With ze frank

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.