Sponsors Of The Olympics Go For Social Media Gold

It’s an Olympics year, and with social media bigger than ever, Fox Business takes a look at how Olympic sponsors plan to get social:

Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called “How Olympic Are You?” to establish people’s connections to the Olympics, such as finding athletes from their hometowns, or athletes who like the same music or movies they do.

It gathers the information by tying in to a user’s Facebook page. The game dangles prizes such as discounted electronics and a trip to the Olympics to keep consumers coming back; whenever consumers complete an activity, such as a quiz on Olympic trivia, they are invited to post results to their Facebook page.

We’ve seen mixed results when Super Bowl advertisers try to leverage social efforts. How will Olympics sponsors do? Do you care (or plan on caring) about the Olympics this year?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.