Splogs Suck

Adweek: While 80,000 blogs may be created every day, about one in five is spam, according to new research.
Umbria Communications, a Boulder, Colo.-based consumer-generated media monitor, found that 2.7 million out of 20.3 million blogs are spam, or splogs as they are sometimes known. It estimates between 10 and 20 percent of blogs are spam.
Spam blogs are sites created only for marketing purposes, often using stolen content via RSS feeds to trigger keyword-based ads from Google’s AdSense and other contextual ad programs.
Splogs “could become a detractor to people using, enjoying and finding value in the blogosphere,” said Howard Kaushansky, CEO of Umbria.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.