Splogs Suck

Adweek: While 80,000 blogs may be created every day, about one in five is spam, according to new research.
Umbria Communications, a Boulder, Colo.-based consumer-generated media monitor, found that 2.7 million out of 20.3 million blogs are spam, or splogs as they are sometimes known. It estimates between 10 and 20 percent of blogs are spam.
Spam blogs are sites created only for marketing purposes, often using stolen content via RSS feeds to trigger keyword-based ads from Google’s AdSense and other contextual ad programs.
Splogs “could become a detractor to people using, enjoying and finding value in the blogosphere,” said Howard Kaushansky, CEO of Umbria.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.