Split Open And Melt

from NY Times: Sun Microsystems said Tuesday that its Solaris 10 operating system would soon be available on an open-source basis, a move the company hopes will help counter the perception that its technology is too proprietary and pricier than the competition.
The decision means the software will be free and that programmers outside Sun will be able to customize and improve it.
The company, based in Santa Clara, Calif., has lost considerable business in the market for computer servers to companies like Dell Computer and Hewlett-Packard, whose low-cost systems run Linux, a free open-source operating system.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. it’s not often you find a Phish reference in a ad/mktg/pr blog! nice!

  2. Why thank you kindly, dear sir…for noticing.