Spike Jones On The Box

Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs:

As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free product, free trips, free food, free events – that’s the easy part. It’s also about taking. In other words, it’s about taking their advice. Taking their words and doing something meaningful with them. Taking their interest and valuing it. And taking their loyalty to heart.
As in any great relationship, it takes a lot of work. And it’s a two-way street.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Awwwww. You like me. You REALLY like me.
    Thanks for the link love, my brother.

  2. What’s not to like? You’re humble, friendly, smart and you talk Texan.