Summer in the city means getting out, having fun, seeing and being seen. So what better time for style-conscious makers of liquid refreshment to do the same? That’s the thinking behind SoBe’s new Try Everything Fleet courtesy of hybrid marketing agency Motive: four retro rides repainted and reimagined to function as the ultimate streetside tasting stations.
Chicago and Denver get El Lagato, a Chevy El Camino-turned-gaming station with retro Atari games on iPads. (If only that came standard.) Portland and Seattle play host to a Dodge Coronet that’s been converted into a mobile Tiki Bar. Beaches around Los Angeles will be visited by an International Scout sporting a fully functional screen print shop and a custom paint job courtesy of LA street artist, Chase. And New York will host a Dodge A100 van outfitted with DJ Academy turntables, iPad kiosks and an interior-mounted big screen. Sure, it’s no Kate Upton staring contest, but fun just the same. Let the scratching, screen printing and SoBe sampling begin.