Space Not Too Far Out For Commercial Shoot

Associated Press: The makers of Japan’s favorite instant ramen noodles will soon be airing a commercial that’s truly out of this world.
Starting next month, Nissin Food Products Co. will film a promotional spot on the International Space Station for Cup Noodle, featuring a sales pitch by a hungry Russian cosmonaut.
The commercial will air in Japan in November as part of Nissin’s “Cup Noodle No Border” campaign, according to a statement Wednesday by Japan’s space program, the Japan Aerospace Exploration Agency, or JAXA.
Space Films, a venture business set up by JAXA that specializes in space images, will send a high-definition camera to the space station aboard a Russian rocket launch Oct. 1 and direct the filming from Russia’s Mission Control Center outside Moscow, JAXA said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.