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South African Creatives Have Been Reading Pynchon

“a Nugget shoe polish can in which Slothrop now and then studies his blurry brass reflection” -Thomas Pynchon in Gravity’s Rainbow
shoe_polish.jpg
I have a weakness for ads that boldly (and intelligently) display a product benefit. This ad for Nugget Shoe Polish from The Jupiter Drawing Room in Johannesburg is a classic example.
Thanks to Gari Cruze for the post.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.