Sony’s Got The Directions, So Sing, Sing A Song…

Sony’s Singing in the Car campaign relies on consumers vetted by a contest, not actors, in the following spot to promote the nav-u, a vehicle navigation system.

According to Japan Trends, the nav-u has all the usual map and GPS functions, plus live updates on traffic and congestion. It can also be taken in and out of the vehicle, and has pedestrian and cyclist modes to guide you when you are on the move (but not in a car).”
[via Adverblog]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.