Sony The Magnanimous

Steve Rubel points to two brand-supported content aggregators that I was not previously aware of—Sony’s Stories We Digg and JC Penney’s Fall Shopping Guide.
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Here’s Sony’s description of their service:

This site, which is powered by the Digg open API, is built to serve as a filter for the Digg community, and beyond. We’re hand selecting the very best and most relevant Digg stories we think HD lovers will find interesting.

I like this idea a lot. Sony’s not just Digging stories about their own products, they’re pointing to stories that will interest fans of High Def technology. Thus, they win by establishing credibility on the topic and win again by freely sharing the information they find. That’s the future and Sony’s living it now.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.