Sony Patents New And Improved Mind Control Device

from Reuters: If you think video games are engrossing now, just wait: PlayStation maker Sony Corp. has been granted a patent for beaming sensory information directly into the brain.
The technique could one day be used to create videogames in which you can smell, taste, and touch, or to help people who are blind or deaf.
The U.S. patent, granted to Sony researcher Thomas Dawson, describes a technique for aiming ultrasonic pulses at specific areas of the brain to induce “sensory experiences” such as smells, sounds and images.
“The pulsed ultrasonic signal alters the neural timing in the cortex,” the patent states. “No invasive surgery is needed to assist a person, such as a blind person, to view live and/or recorded images or hear sounds.”
A Sony Electronics spokeswoman told the magazine that no experiments had been conducted, and that the patent “was based on an inspiration that this may someday be the direction that technology will take us.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.