It’s 6:30, Time To Dash

With the introduction of the Sony Dash, a bedside internet device, you can wake up to apps like Facebook, Pandora, live traffic, weather, etc.

“The new Sony Dash has the unique ability to offer a whole new wake up experience for its users. In this spot we have the sun stop by to lend his expertise,” says Gavin Lester, Creative Director at 180 Los Angeles.
Sony’s Dash is available from Amazon.com for $199. Why the brand is defining the device as a fancy alarm clock, I don’t know. They must have focused grouped the shit out of this.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.