It’s 6:30, Time To Dash

With the introduction of the Sony Dash, a bedside internet device, you can wake up to apps like Facebook, Pandora, live traffic, weather, etc.

“The new Sony Dash has the unique ability to offer a whole new wake up experience for its users. In this spot we have the sun stop by to lend his expertise,” says Gavin Lester, Creative Director at 180 Los Angeles.
Sony’s Dash is available from for $199. Why the brand is defining the device as a fancy alarm clock, I don’t know. They must have focused grouped the shit out of this.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.