Sometimes The Commercials Write Themselves

Joseph Jaffe of Jaffejuice put together a rough clip of Tiger Woods’ amazing shot at the 16th hole of The Masters yesterday for a spot Nike & Wieden & Kennedy should–and probably will–do.
Check it out here.
That’s CBS’s Verne Lundquist making the call–and it couldn’t have been scripted any better.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Great moment in sports, but I fail to see how Jaffe thinks he’s created a viral spot from the footage.
    In true new marketing spirit, I’ve created what should be the next Nike commercial. It’s a tribute to Tiger. It’s a tribute to Creativity. It’s the embodiment of everything the Nike brand stands for.
    One commentator on Jaffe’s blog calls him on it.
    Don’t you actually mean, “I put ‘Just Do It’ on the end.”

  2. Yeah, I think Jaffe’s a little too proud of himself in that quote, but he put the thing together first.
    He’s getting paid in compliments and trackbacks. That’s about it.

  3. Sure, but what’s his motivation? To think W+K needs any help making a great spot from this footage is even more pompous than his back-slapping copy.

  4. I’ll second David Burn…Plus, don’t you think Nike had an inkling that this type of moment would eventually arrive when they produced the new Nike line of golf balls?
    Nothing like product placement…Ask them about Brandi Chastain.

  5. Tiger: Just Do It