Some Sound Thinking

I’m generally not much of a fan of anti-drug campaigns, but the Sound Advice Project is a pretty cool idea.
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From Creativity:

Parents can record a short message to their child on the teen anti-drug non-profit’s site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet for the child. The agency drew from research that found kids whose parents talk to them about drugs are up to 50% less likely to use.

Maybe it’s just because I’ve never heard of creating bracelets from sound waves. But it’s a very innovative piece of thinking.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.