Some Bloggers Make Bank

BusinessWeek is sharing some interesting figures regarding how much income certain A-list blogs pull in.

    Launched: January, 2000
    Revenue: Over $1 million a year
    Launched: January, 2007
    Revenue: Estimated $5,600 a month
    Launched: October, 2005
    Revenue: $12,000 a month
    Launched: July, 2003
    Revenue: Estimated $8,100 a month
    Launched: March, 1998
    Revenue: Estimated $5,300 a month
    Launched: November, 2000
    Revenue: Estimated $45,000 a month
    Launched: September, 2004
    Revenue: Estimated $111,000 a month
  • (and 13 other sites in the “-ist” network)
    Launched: January, 2003
    Revenue: Estimated at $250,000 a month
    Launched: June, 2005
    Revenue: $200,000 a month
    Launched: July, 2004
    Revenue: Estimated $6,240 a month
    Launched: July, 2005
    Revenue: Estimated $166,000 a month
  • (multiple sites)
    Launched: November, 2004
    Revenue: Over $100,000 a year

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. David: How are these guys making money? From advertising alone?
    And more importantly, how can we do this?
    (You mean millions of people don’t want to read ad blogs?)

  2. so, david, how does adpulp measure up against these figures?

  3. HIgh Jive, we don’t measure up. Although, with some changes to our approach we might do a bit better.
    TT, I think the best person to ask is Steve Hall. I read somewhere recently that Adrants gets 30,000 visits a day, which is outstanding traffic. He has first mover advantage and he has the luxury of working on his site full time. His content also has broader appeal than ours.
    I’ve also noticed how well some ad blogs that republish creative work are doing, traffic wise. It makes sense, they’re taking a page from Archive, and we all know how much ad peeps love to leaf through that type of material.

  4. Adrants? Go figure.
    It’s a fine blog, but he never seems to get the comment run-ups that an Adscam or even Jaffe Juice do.
    And seems to cover much of the same territory as Adfreak– or am I missing something?
    I’m not as up on which ad blogs are popular as I should be – this might be something I can pick your brain about offline.

  5. They say only 1% of blog readers bother to comment. However, there are blogs like Adscam that are really good at creating online community. So, George’s percentage is likely much higher than 1%.
    Regarding the Adrants/Adfreak similarities, both sites harvest the same press releases and they repurpose them with a shared snarkiness (not there’s anything wrong with that). Anyway, it’s one of the main reason we don’t rely on the daily influx of pr as much as we might otherwise.

  6. Nancy Krabbenhoeft says:

    Overheard at secret Edlemann headquarters~
    Chief: were low on the comment load over at blog code pzm69.
    Flogmentor: Sir, I’ll get on it right away. You want schmaltz, satire, debate, or general agreement.
    Chief: Oh how I long for the days of fire and rain on usenet.
    Flogmenter: what a losernet!

  7. I mean really, David,
    What do you have to do to deserve a break or a dime for blogging or commenting. Steve Hall, Geeorge? Are they mac friendly? Shawn is right?
    Gads, I even prayed to Jesus or Fake Steve Jobs or both. And I love the work I do…
    And while Dylan was in town I evoked his spirit, too. And I think even the devil smiled at me, or not, whichever is luckier> and, well, here is just half of the results (in the cheap pixelated version):
    I got the time. Where’s the dimes?