Some Bands Are Mighty Lucky Today

I don’t need any eSurance, but I bought this song on iTunes. I’d never heard of Cloud Cult until I saw this spot. And lord knows they’ll never get on Atlanta radio.

Count me as one of the folks who think commercials are a great way for bands to promote themselves in music’s new world order. They have to eat, you know.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.