Some Parties Need A Bowl of Queso

I like this campaign for ConAgra and Kraft from DDB/San Francisco. There’s a simple but effective idea at work here, great casting and a repeatable pay off line.

The spots were directed by Clay Weiner for Biscuit Films and edited by Whitehouse Post’s Matt Walsh.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.