Some Parties Need A Bowl of Queso

I like this campaign for ConAgra and Kraft from DDB/San Francisco. There’s a simple but effective idea at work here, great casting and a repeatable pay off line.

The spots were directed by Clay Weiner for Biscuit Films and edited by Whitehouse Post’s Matt Walsh.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.