Software That People Need…You Can Bank On It

Adobe Systems CEO, Bruce R. Chizen, 50, spoke to New York Times reporter, Juston Jones. Here’s some of what he said:

Adobe is everywhere you look.The fonts in daily newspapers may have been created with Adobe Type. The layouts in magazines are likely to have been made with Adobe InDesign. The graphics on soda cans or water bottles are likely to have been made by Adobe Illustrator or Adobe FreeHand. Adobe software is used in everything from car navigation systems to electronic I.R.S. tax forms.
This delivery of information across all platforms and media types is what is driving our business. And that’s why, even with a depressed stock price, we still have a market capitalization of $16 billion.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.