Software Developers Are Hooked On Iterations

TechCrunchIT has a thought piece by Marc Benioff, chairman and CEO of salesforce.com, wherein he makes clear his vision for Web 3.0.

Web 3.0 is about replacing existing software platforms with a new generation of platforms as a service.
To put Web 3.0 into perspective, we need to look at all of the major waves in the history of the Web.
Web 1.0: Anyone Can Transact
Web 2.0: Anyone Can Participate
Web 3.0: Anyone Can Innovate
One of our developers has a bumper sticker on his laptop that captures the spirit of Web 3.0 perfectly. It reads: “My other computer is a data center.” That’s a claim that any developer in the world can now make. And that’s the stuff of revolution.

In other words, open source is now taken seriously by those who might have once scoffed at such radically democratic forms. Why we need a 3.0 to say that, I don’t know. I guess it makes for a better meme.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.