Software Is Culture

September 14, 2011 By David Burn Leave a Comment

Software is culture. Some programs more so than others.

Batik Fractal, from entrepreneur and designer, Nancy Margried, for instance. She’s using modern technology to advance an ancient Indonesian craft.

This new installment in Intel’s ‘Visibly Smart’ campaign is designed to highlight the brand’s 2nd Generation Intel Core Processor family.

The five minute movie from Amsterdam Worldwide showcases a country steeped in ancient customs but fast becoming an important emerging technology market.

Intel will show the film on Indonesian TV this week.

Filed Under: Content

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.